The business world is slowly shifting online. Entrepreneurs have begun to realise the profitability of building a brand on the internet, primarily for its three key-factors: limitless reach, growing pace, and cost-effectiveness.
As someone looking to build an online business, you need to understand that you’re venturing into the most competitive market there is. To ensure that your brand name stands out as clearly as a poodle in a restaurant (it’s happened!), you have to master the basics before incorporating the game-changers.
Despite the plethora of industries which have set up camp on the internet today, there are still some basic factors, or pillars, that (almost) all online businesses are structured around. These are: More
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